Equity Distribution

How we partnered with rap mogul Jay-Z to create a modern brand that stands for fair and transparent pay for musicians.

The project

As a distribution platform for independent artists, Equity Distribution was founded in 2018 as a subsidiary of Roc Nation, the music label of Jay-Z and Beyoncé. Our task was to develop the brand strategy, logo, presentations and web presence of EQ.

Our tasks

  • Brand Identity
  • Logo Design
  • UX/UI Design
  • Web Development

„Launched relatively quietly last year, Equity Distribution is a global music-distribution platform that allows artists to retain ownership of their masters. The platform boasts partnerships with 125 digital service platforms in different territories across the world.“


By the numbers

20 +

Over 20 artists already use the platform

30 M

Over 30 million streams

250 +

Over 250 new releases in the first year


Distribution partners worldwide