Equity Distribution

How we partnered with rap mogul Jay-Z to create a modern brand that stands for fair and transparent pay for musicians.

The project

As a distribution platform for independent artists, Equity Distribution was founded in 2018 as a subsidiary of Roc Nation, the music label of Jay-Z and Beyoncé. Our task was to develop the brand strategy, logo, presentations and web presence of EQ.

Our tasks

  • Brand Identity
  • Logo Design
  • UX/UI Design
  • Web Development

„Launched relatively quietly last year, Equity Distribution is a global music-distribution platform that allows artists to retain ownership of their masters. The platform boasts partnerships with 125 digital service platforms in different territories across the world.“

Variety

By the numbers

20 +

Over 20 artists already use the platform

30 M

Over 30 million streams

250 +

Over 250 new releases in the first year

125
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Distribution partners worldwide